Transformation of a Leading Food Delivery Innovator on AWS

As a leader in the food delivery industry, the customer continues to push the boundaries of innovation and operational efficiency. To unify multiple sub-brands under a single platform, they developed a groundbreaking super app. The goal was to achieve superior performance, security, and scalability to support their growing operations across the region. To achieve this, the customer partnered with Sufle to migrate their infrastructure to AWS, leveraging its scalability, security, and cost optimization capabilities.

Operational Improvements on AWS

The customer would like to enhance their infrastructure to support multiple sub-brands on a single platform, ensuring consistent performance during peak traffic periods. Their existing on-premises setup faced some challenges with growing demand, and manual deployment processes were becoming more complex as the platform expanded. Additionally, maintaining effective security across separate environments for each brand was crucial for protecting customer data and meeting industry compliance standards.

Why Sufle?

The customer partnered with Sufle for their expertise in cloud migration and infrastructure automation. The migration was carried out as part of the AWS Migration Acceleration Program (MAP), a comprehensive initiative designed to help enterprises migrate workloads to AWS efficiently and cost-effectively. Sufle’s experience with infrastructure as code (IaC) and microservices architecture was pivotal in building a future-proof system that could scale and be replicated across different regions and brands as the customer expanded.

Migration and Modernization on AWS

Within the MAP scope, the project involved migrating the entire infrastructure from on-premises to AWS, including the WMS and various sub-brands. The migration was designed for scalability, ensuring that the super app could support existing and future brands as the customer expanded operations across the region.

Sufle implemented a containerized architecture using Amazon EKS (Elastic Kubernetes Service) for microservices, allowing the infrastructure to be easily scaled and replicated. All infrastructure components were designed using infrastructure as code (IaC), enabling easy replication of the design across different regions. This approach ensures that the system can seamlessly integrate new brands or accommodate future expansions. CI/CD pipelines were built from scratch using Bitbucket, automating deployments and reducing manual interventions during the release process.

Isolated Environments and High Scalability

The migration established isolated environments for each sub-brand’s testing and production workloads, ensuring resource separation and security. The infrastructure is designed to be highly scalable, able to handle increased traffic while allowing for future growth. The use of Amazon EC2 Auto Scaling and Karpenter for dynamic scaling allowed resources to automatically adjust based on demand, avoiding bottlenecks during peak periods and optimizing costs.

A Fully Secured Environment

Security was one of the key successes of the migration process of the customer. AWS GuardDuty, AWS Network Firewall, and VPC flow logs were employed to protect the environment from threats and ensure compliance with internal security policies. Continuous monitoring and auditing were achieved through Amazon CloudWatch and Amazon CloudTrail, which provided real-time visibility into infrastructure performance and security events. These solutions ensured that the entire operation of the super app remained secure and compliant with industry regulations.

To enhance governance and security observability across the multi-account architecture, AWS Config was programmatically enabled in all accounts and regions using Terraform. All supported resource types, including those used within Amazon EKS clusters, IAM, and VPC components, were recorded to ensure full visibility into configuration changes. A centralized AWS Config aggregator was deployed in the management account to consolidate configuration and compliance data from all environments, enabling centralized auditing and security analysis. Additionally, custom and managed Config Rules were implemented to enforce encryption on S3 buckets, validate IAM policies, and monitor security group configurations. All configuration snapshots and history files were delivered to a secure, encrypted Amazon S3 bucket with strict access controls, and compliance alerts were routed via Amazon SNS to notify security teams in real time, supporting proactive remediation workflows.

Business Benefits

Migrating the entire super app infrastructure to AWS under the MAP program delivered exceptional business benefits. The new scalable and flexible architecture enabled each brand within the super app to operate independently, ensuring consistent performance and enhanced security across all environments. By utilizing infrastructure as code (IaC), the customer simplified operations and reduced operational complexity, allowing for faster deployment of new environments and cutting time-to-market for new features and brand integrations.

The transition to AWS optimized operational costs through dynamic scaling and improved infrastructure management, resulting in a reduction in operational expenses while eliminating prior service disruptions. This enabled the customer to consistently meet their delivery promises, further enhancing customer satisfaction. The implementation of CI/CD pipelines reduced deployment times, with updates now being rolled out in just a minute, allowing for quicker feature releases and updates.

Additionally, the migration increased the platform’s capacity to manage more traffic during peak periods without impacting performance. The architecture is now future-ready, capable of seamless expansion and onboarding of new brands, further positioning the customer as a digital leader in the fast-food industry, driving innovation and efficiency.